Leverage your Business with Print Solutions

Print media is still one of the most basic, cost efficient, and effective marketing solutions any business can opt to use for their campaigns. The power of print is alive and kicking. With the right planning, the right campaign, and the right print solutions, you can experience great results with brochures and other print materials.

Reasons Why Print is Important in Marketing

 A lot has been said why digital will eventually kill print in the future. That started a decade or more ago. Today, print media is alive and it is still a great marketing tool for a variety of reasons.

People Trust Print

According to a study from Yellow Social Media Report 2018, 73% of Australians trust traditional sources of information which includes print. This is a stark contrast to only 16% from social media.
What this means is that print solutions essentially provide more credibility to the information you are providing your target customers. And the more they trust your brand, the more they will be open to converting to the product or service you are selling.

Print is Interactive

One of the best reasons to use print solutions is the creativity and interactivity of the materials. The tangibility of these materials ignites the senses in a way that online and digital solutions simply don’t.
Global averages show that people skim through websites at around 15 seconds per visit. Consumers on the other hand spend 43 minutes on average reading magazines.

There is more Opportunity

With more and more companies investing their time and money on digital marketing, the door is wide open for you to take over the other side. While digital does have its advantages, having less competitors in print can be a game changer. Consumer mailboxes aren’t filled with as much brochures as before so your exposure can be maximised today.

Types of Print Solutions

 Now, if you have decided to go with print solutions as a way to market your products and services, the next choice is which ones you’d actually take. We offer several different solutions to fit your company’s needs.

Direct Mail

When it comes to direct mail, no job is too big or too small for our team. We have the latest equipment and knowledge to print, pack, and post all your direct mail. We offer local, national, and international solutions to fit your needs.

Bulk Mail

 Need to send your new brochure to hundreds of people via post? Don’t worry! Our bulk mailing service can handle all shapes and sizes when it comes to sending out to multiple addresses. We can ensure that your bul mail is printed, then personalised, packaged properly, and delivered exactly where they should be on time.

Flyers & Leaflets

 One of the most popular print solutions, flyers and leaflet distribution is a cost-effective marketing channel that allows you to generate instant response from your target market. We can help you develop and print the flyer that best represents what you can offer your customers. We will then help organise a campaign to distribute this to your target audience.

At Direct Mail Solutions, we offer these and more print solutions. We have over 15 years’ experience in developing print marketing campaigns. And we are 100% Australian-owned company.

If you need any print solution such as brochures, pamphlets, or distribution, do not hesitate to contact us for Direct Mail Marketing or call 1800 70 6245 to get a quote.

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How to Dominate Your Local Market with Direct Mail Marketing

Diversified marketing is the key to maximum exposure. Engaging your customers through multiple channels guarantees an improvement in your response rate. Direct mail is a proven way to reaching your targeted audience through a well-thought-out direct response marketing strategy. 

Here’s our list of the best practices that will help you dominate your local market with direct mail:

Get Personal

There is no shortcut to winning the affection and appreciation of your customers. Each of your customers would like to be treated specially. Crafting a personalised content directed to offering solutions to their needs and problems will make them feel valued and heard.

Personalising your content for your recipient includes, getting their names right on the mail. Providing a more localised information, say an information to the nearest store in their district or even creating a special coupon or offer out of special occasions or for a demographics, like giving a 30% discount for the mom on Mother’s Day or giving away free-sportswear shirt for the upcoming local event in your store to your patrons.

Data Accuracy Matters

Direct mail relies on proper timing.  The right people must receive your offer at the right time and in the right place. Data accuracy affects your campaign to a great extent. Reliable data gives you accurate information on what your target audience needs. An up-to-date database is vital in every direct mail campaign for the simple reason that you cannot craft a personalised content if you do not have a useful, reliable data to base your offer from. It’s like sending a 70% discount on lawn mowing products or service to occupants of an apartment complex.

Your marketing offers in whatever platform or channel it is delivered, should be able to fill a need for your target market.

Choose the Right Medium

Choosing the right medium is as important as the message you want to convey.  If you have reliable data, this will help you identify if your customer is most likely to respond to a postcard, brochure or flyer.  Given that you have a better understanding of their current circumstances you are most likely to plan out a content that will best be utilised within their comfort.  An example of this would be, sending a postcard or a greeting card too busy mom. Most household runners do not have time to sit down and browse over a brochure. In the same manner, you cannot send a postcard to a geek, who values update on what’s the next best thing in computer hardware.

Free Flow of Information

Direct mail marketing is successful because some still like the feel of paper in their hand. A personalised flyer or brochure is appreciated more than a tweet or an email message. A customer is most likely to spend more time skimming pages of your brochure than paying attention to your tweet. Not to mention they can keep a copy handy and browse through it when they can. Include all the information you need to for your customer to initiate the action.

Integrate with Other Channels 

It is wise to diversify your channels to keep your target audience alerted of potential offers from you.  Say, for example; you can send your mailing list a short advisory email to keep an eye out for the latest offer or news about your services in their mail. There may be a loyal patron who keeps an eye for special offers from your business. Make sure to utilise all the channels that you have.

Consistency and persistence pay off in any form of marketing.  Make sure to align your direct mail campaign with all other platforms and channels to ensure maximum exposure and response.

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Customised Envelope Popularity and Its uses for Business Owners

Envelopes are not just a piece of paper used to enclose documents. In fact, the envelope holds the probability of the document being read. This is because envelopes are the first thing that people look at and judge whether it is worth opening or not.

The customised envelope is a point of touch with your customers and communicates your brand identity. According to one study, an envelope is more likely to be opened if it has a colorful logo on it. So why not go a bit extra and customise it rather than making it colorful only.

Fact: The first envelope was not like the paper envelope we use today. It originated in the Middle East and was made up of hollow clay spheres.

Benefits of Customised Envelopes

Here are some uses of Customised Envelopes for business owners:

Opening Rate

Won’t you open an envelope if it’s well designed and has good quality? An envelope with good quality increase the chances of getting open. People can definitely feel the difference in your envelope and others’ when it is of high quality. Hence, you should your printing company carefully.

Brand image

An envelope which is customised according to your brand image communicates the brand image among the recipients. You may customise the envelope according to the color, design, and logo of your brand.

Impression

Every marketing collateral creates an impression among your audience. So how would you create a better impression?

This can be done by creating an impressive design that stands out among other envelopes of other companies. Use your creativity with different designs and colors or outsource good printing companies. It’s your chance to impress your audience so give your best to get it right.

Promotional Tool

You might have not realised it but a customised enveloped can be a great promotional tool for your business. Envelope printing can be a cost-effective marketing tool which the audiences are more likely to be engaged with, only if you get the presentation right.

Efficiency

A customised envelope improves the efficiency of your company. This might sound odd but it true. You can personalise your envelope to improve your company’s efficiency. For example, you can easily distinguish which mail goes for what or where according to the color of the envelope. Hence, proper color coding is important to avoid mistakes.

Privacy

Envelopes have been used to maintain the confidentiality of the document. However, it is also used to protect the document inside from water, dust, and other mishaps. Therefore, the envelope acts as a lock for your important document.

If you want to know more about Envelope, read here: Envelope Printing: What You Need To Know 

Often many companies ignore the significance of envelope and do not give much effort to make it stand out. However, now companies are beginning to understand the importance of a good envelope. Hence, creating maximum exposure to the customers.

Are you ready to take advantage of customised envelope? If so, then contact Direct Mail Solutions for all your envelope printing and direct mailing requirements. We are direct mail specialists and printing experts.

Speak to one of our friendly staff at 1800706245 or get a no-obligation quote here https://bit.ly/2NFwNIJ. 

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Every Door Direct Mail (EDDM) for Small Business Owners

Every Door Direct Mail (EDDM) is an effective marketing tool that allows businesses to send mail into a specific target area without having to individually list down any addresses. It’s fast and convenient, all you have is contract a carrier, select a route and you will reach homes in no time.

EDDM is popular among small business owners and local franchisees that use it as a marketing tool to reach new customers and increase sales. With EDDM program you can put an end to buying address lists for targeted mailings. This marketing strategy allows you to simply map your direct mail delivery area with the EDDM mapping tool and prepare a custom-made mail offer, usually a discount coupon or a limited time offer to visit your local store.

Businesses that Benefit from EDDM

Small to medium businesses that heavily rely on neighbourhood traffic. If you are targeting local consumers, then EDDM is more effective, more convenient and more economical than an email marketing campaign.

You can offer seasonal promotions to locals by sending them the latest 5-course they can order for Valentines or Anniversary events. 

You can keep your community updated of the recent real estate offerings (do this to an upscale community) to offer them what you have under your property listings. 

Restaurant chains greatly benefit from using direct mail campaigns, and so with the following locally operated businesses.

• Moving/storage companies
• General retail stores
• Auto Repair Shops
• Car washes
• Gyms
• Real Estate 

Reasons Why EDDM is A Great Marketing Tool

EDDM is typically useful to small businesses' consumer who older or a bit at odds with technological advancements. It is also ideal for consumers who pay for their bills and services by check and keep track of offers via postal deliveries. 

1. Local Level Marketing

In politics there is a popular quote — “all politics is local”, concerning that, there is what we call the basic unit of the community, and that’s the individual households. Hence, it is crucial for politicians to visit local places and do a door-to-door introduction of their platforms. This is how EDDM operates, it reaches the core unit the local consumers at their home and makes the necessary introductions of your products and services.

2. Easily Scalable and Cost Effective 

The good thing about EDDM is budget friendly and easily scalable if the time and money will allow you too.  You can prepare a small campaign for a smaller area and you can grow the same over time to include far-reaching suburbs or other states as your business may progress. 

3. No Size Limit. 

Whether you are a small auto repair shop or a national chain franchise looking to connect with the local consumers, EDDM is your official marketing tool, to reach even the most secluded household.

4. No Address List Necessary. 

No need to purchase email or address list. All you need to do is target a specific location by Zip code or suburb and your mail will be distributed to every household. 

5. Good for Coupons and Special Offers 

Instantly connect and entice your target consumers by sending them postcard sized coupons they can redeem on-site. Create special flyers that summarise your products and service for an easy read with a call to action to drop by your store for more information. 

Looking to boost your local area marketing? Every Door Direct Mail is enough to ensure your store offers reaches the forefront of every household in your area. Call us today at 1800 70 6245 and request for a FREE QUOTE.

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How GDPR Affects Direct Mail?

General data protection regulation (GDPR) is the European privacy law which was implemented on 25th May 2018.

What does GDPR mean and how it affects direct mail?

Understanding of GDPR

It is a new regulation relating to European privacy laws and aims to provide controls to individuals over their personal data. This regulation obliges firms to protect personal data and privacy within the EU member countries.

The motive behind this regulation is to strengthen the individual rights of people and transparency of personal data stored within a company. GDPR provides full control to consumers over their personal data and how their data is collected and used.

Personal data is, “Any information relating to an identifiable person who can be directly or indirectly identified, in particular by reference to an identifier. This definition provides for a range of personal identifiers including name, identification number, location data or online identifier.” as explained by The Information Commissioner’s Office (ICO).

GDPR and Digital Marketing

As you can see that GDPR is more concerned with the personal data and email marketing or digital marketing is most likely to be affected. GDPR and Direct mail marketing

The implementation of GDPR will contribute into the rise of direct mail as this form of marketing is allowed by GDPR and is a great alternative to the digital marketing.

Did you know: On average, people keep their posts for 38 days.

Here are some points showing how GDPR rules can affect direct mail:

1. It contributes to the increased use of direct mail.
2. Challenges of data collection and how it is being used.
3. Companies should record and document all reports showing a detail regarding a consumer’s consent. 
4. A company must ensure that all their customers are provided with information on how they can remove their consent and share details on how to do it.
5. A piece of mail must be of legitimate interest to a customer and the company.
6. Transparency should be maintained on how you are going to use using their collected data.

40% of consumers try out new businesses after receiving direct mail.

Meet the terms of GDPR with our Direct Mail Services

GDPR regulations can assist you to build trust and form firm relationships when you adopt a direct mail marketing strategy.

Direct Mail Solutions is your one-stop for direct marketing and printing solutions in Dandenong. We aim to help you stay compliant with GDPR regulations. so that you can use our services with confidence.

There has never been a better time to use direct mail marketing than this GDPR lead time.
To learn more, contact us today for a free comprehensive quote on 1800 700 6245 or visit https://bit.ly/2NFwNIJ.

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Why Direct Dail is The Best Way to Reach Out to Customers

Over the past couple of years, the Internet and online technology have had a huge effect on how we connect with each other. Whether that is communicating with people, shopping, banking or being entertained, the shift to online platforms has changed the way we do things.

Many businesses have moved online to limit the amount of paper-based communications, mainly for immediacy and convenience. However, there are online technology drawbacks to consider. For instance, connecting to customers online can be way more complicated than you first thought. Banner ads and sponsored posts that pop up on your device can be easily ignored. There are even apps out there designed to block these communications completely. What about contacting your existing customer base? Usually, this outreach gets lost in the daily email inbox or hidden in spam filters. The customer isn’t able to take action if they aren’t seeing your business offer.

“A real thank you does not come by e-mail. They come in the mail in an envelope. And what comes out of an envelope is a beautiful thing to touch and to handle and to pass around for everyone to read.”

-Letitia Baldrige
Read more at: https://www.brainyquote.com/quotes/letitia_baldrige_742071?src=t_mail

Digital Vs Mail Facts

This is where direct mail comes in handy. This marketing technique is targeted toward customers you want to reach. A direct mailing service will be able to help you with sourcing the right customer database. Here are some other facts to consider:

• Ability to reach customers. Direct mail reaches customers physically and emotionally. Customers touch, open, read and act on the marketing material or business offer. According to Roy Morgan Research, almost 70% of Australians aged 14 plus read an addressed letter during the week. Receiving mail with your name on it is a pleasure; it’s that extra touch that feels unique.
  
• Value and urgency. For example, receiving your credit card bill in the mailbox. You can see your purchases on a piece of paper, add notes, display it somewhere in your home to remind you, file it for later, etc. comparatively, people who receive their bills by email can easily forget to pay due to not having it printed out in front of them.
  
• Furthermore, you don’t have to rely on complicated passwords or Internet connection to carry out tasks. This sense of urgency works well for a restaurant or food business, where your customers can receive your menu in the mail and display it on the refrigerator.  In this way, there is less clutter and less competition to worry about in direct mail advertising.
  
• Greater security. Compared to the Internet and online technology, mail statements are way more secure. It is less common nowadays for someone to go through your mail to get your personal information, whereas they can try to access your computer or smartphone. Mail can be shredded or torn up and thrown in the garbage. Marketing Research indicates that 76% of Internet users trust the ads that arrive via their letterbox. This indicates that a strong majority of people trust direct mail as a credible source of advertising. 

Conclusion

While online is easy and immediate, direct mail gets seen. The best approach is to use both communication methods in tandem. For instance, printing your website URL on a paper bill or a direct mail piece. A direct mailing service is a convenient way to have your direct mail delivered on time to your clients.

Direct Mail Solutions is a virtual one-stop printing shop and direct mail service in Melbourne. Our Customer Service team will help you to decide which options best suit your business. Contact us today for a free comprehensive quote on 1800 700 6245 or visit https://bit.ly/2CXfXmx

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Dangers of Bulk Mailing and How to Avoid Them

Just imagine you are receiving all of these spam email messages because you had either visited a website or clicked on a link. Most people will agree that they leave their spam emails unopened or move them to trash.

While most users agree with the nuisance of receiving spam mail, many may not consider the danger of sending mail to a large number of addresses. That being said, it is possible to send mass mailings without being classed as “junk” mail.

Here we have summarised four common dangers of bulk mailing for your business and how to avoid them.

1. It can have a negative impact on your brand reputation. 

Bulk mailing that is too frequent can be something that can negatively affect your brand’s reputation within a community. It can be viewed as wasting resources, or just downright annoying for certain households to receive mailers each week. To avoid this possibility, it’s crucial to balance the benefits of new prospects with the negative reactions of some households, in order to get the timing right for bulk mailing.

2. Bulk mail could be sent to inactive addresses.

There are post office boxes and addresses that are basically inactive. There could be reasons for nobody living at the address due to the property being abandoned or not picking up the mail frequently enough. To avoid this, your marketing campaigns can exclude known addresses that are abandoned, so that your business isn’t spending money to market to someone that doesn’t exist.

3. There is a lot of competition when it comes to bulk mail. 

Bulk mailing has been used as a marketing tactic for generations. Think about your own mail for a second. There’s a strong chance that you receive bulk mail marketing from your supermarket, other retail outlets, and car dealerships. Adding another mailer into that mix of materials may cause your value proposition to not be read.

4. It can be challenging to communicate the exact value proposition. 

In order to convey the exact value proposition, your text must have the proper tone. Imagine how many people perceive Facebook and Twitter posts as ‘out of context’ due to the wording used. This also happens with bulk mailing campaigns. You and your bulk mailing service can protect your brand’s reputation by making sure wording and phrases have a clear meaning before sending to addresses.

Conclusion

Looking at the dangers of bulk mailing will help your business to protect its reputation. With the right value proposition, it is possible to expand business opportunities within certain demographics. But as with any marketing campaign, there are certain risks that must be balanced as well. These key points can help any business do just that.

Still confused when it comes to bulk mailing campaigns?

The team at Direct Mail Solutions will help you to decide which option best suits your business. Contact us today for a free comprehensive quote on 1800 700 6245 or visit https://bit.ly/2CXfXmx

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