Dangers of Bulk Mailing and How to Avoid Them

Just imagine you are receiving all of these spam email messages because you had either visited a website or clicked on a link. Most people will agree that they leave their spam emails unopened or move them to trash.

While most users agree with the nuisance of receiving spam mail, many may not consider the danger of sending mail to a large number of addresses. That being said, it is possible to send mass mailings without being classed as “junk” mail.

Here we have summarised four common dangers of bulk mailing for your business and how to avoid them.

1. It can have a negative impact on your brand reputation. 

Bulk mailing that is too frequent can be something that can negatively affect your brand’s reputation within a community. It can be viewed as wasting resources, or just downright annoying for certain households to receive mailers each week. To avoid this possibility, it’s crucial to balance the benefits of new prospects with the negative reactions of some households, in order to get the timing right for bulk mailing.

2. Bulk mail could be sent to inactive addresses.

There are post office boxes and addresses that are basically inactive. There could be reasons for nobody living at the address due to the property being abandoned or not picking up the mail frequently enough. To avoid this, your marketing campaigns can exclude known addresses that are abandoned, so that your business isn’t spending money to market to someone that doesn’t exist.

3. There is a lot of competition when it comes to bulk mail. 

Bulk mailing has been used as a marketing tactic for generations. Think about your own mail for a second. There’s a strong chance that you receive bulk mail marketing from your supermarket, other retail outlets, and car dealerships. Adding another mailer into that mix of materials may cause your value proposition to not be read.

4. It can be challenging to communicate the exact value proposition. 

In order to convey the exact value proposition, your text must have the proper tone. Imagine how many people perceive Facebook and Twitter posts as ‘out of context’ due to the wording used. This also happens with bulk mailing campaigns. You and your bulk mailing service can protect your brand’s reputation by making sure wording and phrases have a clear meaning before sending to addresses.

Conclusion

Looking at the dangers of bulk mailing will help your business to protect its reputation. With the right value proposition, it is possible to expand business opportunities within certain demographics. But as with any marketing campaign, there are certain risks that must be balanced as well. These key points can help any business do just that.

Still confused when it comes to bulk mailing campaigns?

The team at Direct Mail Solutions will help you to decide which option best suits your business. Contact us today for a free comprehensive quote on 1800 700 6245 or visit https://bit.ly/2CXfXmx