Why Direct Dail is The Best Way to Reach Out to Customers

Over the past couple of years, the Internet and online technology have had a huge effect on how we connect with each other. Whether that is communicating with people, shopping, banking or being entertained, the shift to online platforms has changed the way we do things.

Many businesses have moved online to limit the amount of paper-based communications, mainly for immediacy and convenience. However, there are online technology drawbacks to consider. For instance, connecting to customers online can be way more complicated than you first thought. Banner ads and sponsored posts that pop up on your device can be easily ignored. There are even apps out there designed to block these communications completely. What about contacting your existing customer base? Usually, this outreach gets lost in the daily email inbox or hidden in spam filters. The customer isn’t able to take action if they aren’t seeing your business offer.

“A real thank you does not come by e-mail. They come in the mail in an envelope. And what comes out of an envelope is a beautiful thing to touch and to handle and to pass around for everyone to read.”

-Letitia Baldrige
Read more at: https://www.brainyquote.com/quotes/letitia_baldrige_742071?src=t_mail

Digital Vs Mail Facts

This is where direct mail comes in handy. This marketing technique is targeted toward customers you want to reach. A direct mailing service will be able to help you with sourcing the right customer database. Here are some other facts to consider:

• Ability to reach customers. Direct mail reaches customers physically and emotionally. Customers touch, open, read and act on the marketing material or business offer. According to Roy Morgan Research, almost 70% of Australians aged 14 plus read an addressed letter during the week. Receiving mail with your name on it is a pleasure; it’s that extra touch that feels unique.
  
• Value and urgency. For example, receiving your credit card bill in the mailbox. You can see your purchases on a piece of paper, add notes, display it somewhere in your home to remind you, file it for later, etc. comparatively, people who receive their bills by email can easily forget to pay due to not having it printed out in front of them.
  
• Furthermore, you don’t have to rely on complicated passwords or Internet connection to carry out tasks. This sense of urgency works well for a restaurant or food business, where your customers can receive your menu in the mail and display it on the refrigerator.  In this way, there is less clutter and less competition to worry about in direct mail advertising.
  
• Greater security. Compared to the Internet and online technology, mail statements are way more secure. It is less common nowadays for someone to go through your mail to get your personal information, whereas they can try to access your computer or smartphone. Mail can be shredded or torn up and thrown in the garbage. Marketing Research indicates that 76% of Internet users trust the ads that arrive via their letterbox. This indicates that a strong majority of people trust direct mail as a credible source of advertising. 

Conclusion

While online is easy and immediate, direct mail gets seen. The best approach is to use both communication methods in tandem. For instance, printing your website URL on a paper bill or a direct mail piece. A direct mailing service is a convenient way to have your direct mail delivered on time to your clients.

Direct Mail Solutions is a virtual one-stop printing shop and direct mail service in Melbourne. Our Customer Service team will help you to decide which options best suit your business. Contact us today for a free comprehensive quote on 1800 700 6245 or visit https://bit.ly/2CXfXmx