How GDPR Affects Direct Mail?

General data protection regulation (GDPR) is the European privacy law which was implemented on 25th May 2018.

What does GDPR mean and how it affects direct mail?

Understanding of GDPR

It is a new regulation relating to European privacy laws and aims to provide controls to individuals over their personal data. This regulation obliges firms to protect personal data and privacy within the EU member countries.

The motive behind this regulation is to strengthen the individual rights of people and transparency of personal data stored within a company. GDPR provides full control to consumers over their personal data and how their data is collected and used.

Personal data is, “Any information relating to an identifiable person who can be directly or indirectly identified, in particular by reference to an identifier. This definition provides for a range of personal identifiers including name, identification number, location data or online identifier.” as explained by The Information Commissioner’s Office (ICO).

GDPR and Digital Marketing

As you can see that GDPR is more concerned with the personal data and email marketing or digital marketing is most likely to be affected. GDPR and Direct mail marketing

The implementation of GDPR will contribute into the rise of direct mail as this form of marketing is allowed by GDPR and is a great alternative to the digital marketing.

Did you know: On average, people keep their posts for 38 days.

Here are some points showing how GDPR rules can affect direct mail:

1. It contributes to the increased use of direct mail.
2. Challenges of data collection and how it is being used.
3. Companies should record and document all reports showing a detail regarding a consumer’s consent. 
4. A company must ensure that all their customers are provided with information on how they can remove their consent and share details on how to do it.
5. A piece of mail must be of legitimate interest to a customer and the company.
6. Transparency should be maintained on how you are going to use using their collected data.

40% of consumers try out new businesses after receiving direct mail.

Meet the terms of GDPR with our Direct Mail Services

GDPR regulations can assist you to build trust and form firm relationships when you adopt a direct mail marketing strategy.

Direct Mail Solutions is your one-stop for direct marketing and printing solutions in Dandenong. We aim to help you stay compliant with GDPR regulations. so that you can use our services with confidence.

There has never been a better time to use direct mail marketing than this GDPR lead time.
To learn more, contact us today for a free comprehensive quote on 1800 700 6245 or visit https://bit.ly/2NFwNIJ.