Every Door Direct Mail (EDDM) for Small Business Owners

Every Door Direct Mail (EDDM) is an effective marketing tool that allows businesses to send mail into a specific target area without having to individually list down any addresses. It’s fast and convenient, all you have is contract a carrier, select a route and you will reach homes in no time.

EDDM is popular among small business owners and local franchisees that use it as a marketing tool to reach new customers and increase sales. With EDDM program you can put an end to buying address lists for targeted mailings. This marketing strategy allows you to simply map your direct mail delivery area with the EDDM mapping tool and prepare a custom-made mail offer, usually a discount coupon or a limited time offer to visit your local store.

Businesses that Benefit from EDDM

Small to medium businesses that heavily rely on neighbourhood traffic. If you are targeting local consumers, then EDDM is more effective, more convenient and more economical than an email marketing campaign.

You can offer seasonal promotions to locals by sending them the latest 5-course they can order for Valentines or Anniversary events. 

You can keep your community updated of the recent real estate offerings (do this to an upscale community) to offer them what you have under your property listings. 

Restaurant chains greatly benefit from using direct mail campaigns, and so with the following locally operated businesses.

• Moving/storage companies
• General retail stores
• Auto Repair Shops
• Car washes
• Gyms
• Real Estate 

Reasons Why EDDM is A Great Marketing Tool

EDDM is typically useful to small businesses' consumer who older or a bit at odds with technological advancements. It is also ideal for consumers who pay for their bills and services by check and keep track of offers via postal deliveries. 

1. Local Level Marketing

In politics there is a popular quote — “all politics is local”, concerning that, there is what we call the basic unit of the community, and that’s the individual households. Hence, it is crucial for politicians to visit local places and do a door-to-door introduction of their platforms. This is how EDDM operates, it reaches the core unit the local consumers at their home and makes the necessary introductions of your products and services.

2. Easily Scalable and Cost Effective 

The good thing about EDDM is budget friendly and easily scalable if the time and money will allow you too.  You can prepare a small campaign for a smaller area and you can grow the same over time to include far-reaching suburbs or other states as your business may progress. 

3. No Size Limit. 

Whether you are a small auto repair shop or a national chain franchise looking to connect with the local consumers, EDDM is your official marketing tool, to reach even the most secluded household.

4. No Address List Necessary. 

No need to purchase email or address list. All you need to do is target a specific location by Zip code or suburb and your mail will be distributed to every household. 

5. Good for Coupons and Special Offers 

Instantly connect and entice your target consumers by sending them postcard sized coupons they can redeem on-site. Create special flyers that summarise your products and service for an easy read with a call to action to drop by your store for more information. 

Looking to boost your local area marketing? Every Door Direct Mail is enough to ensure your store offers reaches the forefront of every household in your area. Call us today at 1800 70 6245 and request for a FREE QUOTE.