Every Door Direct Mail (EDDM) for Small Business Owners

Every Door Direct Mail (EDDM) is an effective marketing tool that allows businesses to send mail into a specific target area without having to individually list down any addresses. It’s fast and convenient, all you have is contract a carrier, select a route and you will reach homes in no time.

EDDM is popular among small business owners and local franchisees that use it as a marketing tool to reach new customers and increase sales. With EDDM program you can put an end to buying address lists for targeted mailings. This marketing strategy allows you to simply map your direct mail delivery area with the EDDM mapping tool and prepare a custom-made mail offer, usually a discount coupon or a limited time offer to visit your local store.

Businesses that Benefit from EDDM

Small to medium businesses that heavily rely on neighbourhood traffic. If you are targeting local consumers, then EDDM is more effective, more convenient and more economical than an email marketing campaign.

You can offer seasonal promotions to locals by sending them the latest 5-course they can order for Valentines or Anniversary events. 

You can keep your community updated of the recent real estate offerings (do this to an upscale community) to offer them what you have under your property listings. 

Restaurant chains greatly benefit from using direct mail campaigns, and so with the following locally operated businesses.

• Moving/storage companies
• General retail stores
• Auto Repair Shops
• Car washes
• Gyms
• Real Estate 

Reasons Why EDDM is A Great Marketing Tool

EDDM is typically useful to small businesses' consumer who older or a bit at odds with technological advancements. It is also ideal for consumers who pay for their bills and services by check and keep track of offers via postal deliveries. 

1. Local Level Marketing

In politics there is a popular quote — “all politics is local”, concerning that, there is what we call the basic unit of the community, and that’s the individual households. Hence, it is crucial for politicians to visit local places and do a door-to-door introduction of their platforms. This is how EDDM operates, it reaches the core unit the local consumers at their home and makes the necessary introductions of your products and services.

2. Easily Scalable and Cost Effective 

The good thing about EDDM is budget friendly and easily scalable if the time and money will allow you too.  You can prepare a small campaign for a smaller area and you can grow the same over time to include far-reaching suburbs or other states as your business may progress. 

3. No Size Limit. 

Whether you are a small auto repair shop or a national chain franchise looking to connect with the local consumers, EDDM is your official marketing tool, to reach even the most secluded household.

4. No Address List Necessary. 

No need to purchase email or address list. All you need to do is target a specific location by Zip code or suburb and your mail will be distributed to every household. 

5. Good for Coupons and Special Offers 

Instantly connect and entice your target consumers by sending them postcard sized coupons they can redeem on-site. Create special flyers that summarise your products and service for an easy read with a call to action to drop by your store for more information. 

Looking to boost your local area marketing? Every Door Direct Mail is enough to ensure your store offers reaches the forefront of every household in your area. Call us today at 1800 70 6245 and request for a FREE QUOTE.

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Why Direct Dail is The Best Way to Reach Out to Customers

Over the past couple of years, the Internet and online technology have had a huge effect on how we connect with each other. Whether that is communicating with people, shopping, banking or being entertained, the shift to online platforms has changed the way we do things.

Many businesses have moved online to limit the amount of paper-based communications, mainly for immediacy and convenience. However, there are online technology drawbacks to consider. For instance, connecting to customers online can be way more complicated than you first thought. Banner ads and sponsored posts that pop up on your device can be easily ignored. There are even apps out there designed to block these communications completely. What about contacting your existing customer base? Usually, this outreach gets lost in the daily email inbox or hidden in spam filters. The customer isn’t able to take action if they aren’t seeing your business offer.

“A real thank you does not come by e-mail. They come in the mail in an envelope. And what comes out of an envelope is a beautiful thing to touch and to handle and to pass around for everyone to read.”

-Letitia Baldrige
Read more at: https://www.brainyquote.com/quotes/letitia_baldrige_742071?src=t_mail

Digital Vs Mail Facts

This is where direct mail comes in handy. This marketing technique is targeted toward customers you want to reach. A direct mailing service will be able to help you with sourcing the right customer database. Here are some other facts to consider:

• Ability to reach customers. Direct mail reaches customers physically and emotionally. Customers touch, open, read and act on the marketing material or business offer. According to Roy Morgan Research, almost 70% of Australians aged 14 plus read an addressed letter during the week. Receiving mail with your name on it is a pleasure; it’s that extra touch that feels unique.
  
• Value and urgency. For example, receiving your credit card bill in the mailbox. You can see your purchases on a piece of paper, add notes, display it somewhere in your home to remind you, file it for later, etc. comparatively, people who receive their bills by email can easily forget to pay due to not having it printed out in front of them.
  
• Furthermore, you don’t have to rely on complicated passwords or Internet connection to carry out tasks. This sense of urgency works well for a restaurant or food business, where your customers can receive your menu in the mail and display it on the refrigerator.  In this way, there is less clutter and less competition to worry about in direct mail advertising.
  
• Greater security. Compared to the Internet and online technology, mail statements are way more secure. It is less common nowadays for someone to go through your mail to get your personal information, whereas they can try to access your computer or smartphone. Mail can be shredded or torn up and thrown in the garbage. Marketing Research indicates that 76% of Internet users trust the ads that arrive via their letterbox. This indicates that a strong majority of people trust direct mail as a credible source of advertising. 

Conclusion

While online is easy and immediate, direct mail gets seen. The best approach is to use both communication methods in tandem. For instance, printing your website URL on a paper bill or a direct mail piece. A direct mailing service is a convenient way to have your direct mail delivered on time to your clients.

Direct Mail Solutions is a virtual one-stop printing shop and direct mail service in Melbourne. Our Customer Service team will help you to decide which options best suit your business. Contact us today for a free comprehensive quote on 1800 700 6245 or visit https://bit.ly/2CXfXmx

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Dangers of Bulk Mailing and How to Avoid Them

Just imagine you are receiving all of these spam email messages because you had either visited a website or clicked on a link. Most people will agree that they leave their spam emails unopened or move them to trash.

While most users agree with the nuisance of receiving spam mail, many may not consider the danger of sending mail to a large number of addresses. That being said, it is possible to send mass mailings without being classed as “junk” mail.

Here we have summarised four common dangers of bulk mailing for your business and how to avoid them.

1. It can have a negative impact on your brand reputation. 

Bulk mailing that is too frequent can be something that can negatively affect your brand’s reputation within a community. It can be viewed as wasting resources, or just downright annoying for certain households to receive mailers each week. To avoid this possibility, it’s crucial to balance the benefits of new prospects with the negative reactions of some households, in order to get the timing right for bulk mailing.

2. Bulk mail could be sent to inactive addresses.

There are post office boxes and addresses that are basically inactive. There could be reasons for nobody living at the address due to the property being abandoned or not picking up the mail frequently enough. To avoid this, your marketing campaigns can exclude known addresses that are abandoned, so that your business isn’t spending money to market to someone that doesn’t exist.

3. There is a lot of competition when it comes to bulk mail. 

Bulk mailing has been used as a marketing tactic for generations. Think about your own mail for a second. There’s a strong chance that you receive bulk mail marketing from your supermarket, other retail outlets, and car dealerships. Adding another mailer into that mix of materials may cause your value proposition to not be read.

4. It can be challenging to communicate the exact value proposition. 

In order to convey the exact value proposition, your text must have the proper tone. Imagine how many people perceive Facebook and Twitter posts as ‘out of context’ due to the wording used. This also happens with bulk mailing campaigns. You and your bulk mailing service can protect your brand’s reputation by making sure wording and phrases have a clear meaning before sending to addresses.

Conclusion

Looking at the dangers of bulk mailing will help your business to protect its reputation. With the right value proposition, it is possible to expand business opportunities within certain demographics. But as with any marketing campaign, there are certain risks that must be balanced as well. These key points can help any business do just that.

Still confused when it comes to bulk mailing campaigns?

The team at Direct Mail Solutions will help you to decide which option best suits your business. Contact us today for a free comprehensive quote on 1800 700 6245 or visit https://bit.ly/2CXfXmx

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Reach Your Targeted Audience With Direct Mail Data Solutions

Every company advertises to increase the sales of their businesses, however, only advertising is not the solution. The advertisements should reach your target market, attract the target audience and convert them into buyers. The target audiences can be reached through analysing various aspects of the prospect and can be done from the data solutions.

The direct mail data solution assists in reaching your target audience with high accuracy. The company provides flexible solutions that are tailored to your marketing needs providing precise information for efficient and effective reach to your target audience. Here are some key points you need to know in order to reach your targeted audience:

1. Know Your Target Market

Knowing your target market is the foremost important thing to work on before moving ahead with any advertising campaign. The basic demographics such as age, male or female, income level, etc. are important aspects to analyse the preferences of an audience.


In addition to this, the buying behavior, goals and challenges, thoughts on marketing and media messaging, etc., helps to gain more insights of your target audience.

2. Know Your Existing Customers

According to one article from the Harvard Business Review, it is around 5 to 25 times more expensive to acquire new customers than to retain one. Retaining the old customers often proves to be more profitable and increases your ROI.

Retaining existing customers can turn into loyal customers. Word-of-mouth is the powerful form of advertising and can automatically attract new customers without too much effort.

3. Identify New Customers

Who are the potential new customers? This question is important to answer when seeking to expand your market. The right list of prospects can be easily turned into leads. Here are some types of prospects’ lists to consider:

Specialty - Identify customers through their buying behavior. For example, companies that buy more envelopes or the customers that use greeting cards.

Customise - Selecting customer information that meets your requirements such as location, income, age, etc.

Similarity - Prospects having the same behavior as your best customers.

The direct mail data solutions provide you with extensive mailing lists which are segmented by industry and demographics you require.  This allows you to understand your target market and to reach them with a high degree of accuracy. We are able to provide you with the best information from our customized lists and regular daily updates.

Here are some of the data solution services we provide:

• Mailing list rental
• Barcode addressing
• Data processing
• Data entry and repair
• Database maintenance

You can create a highly targeted list of prospects by searching hundreds of products or you can simply choose us and save your time and effort to develop your lists. Moreover, you can know your target audience through us and by direct mail to convert them into your customers. We also provide bulk mail and direct mail marketing services to action lists generated through the data.

For more information regarding Direct Mail Data Solutions to reach your target audience call us at 1800 70 6245 or contact us HERE.

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5 Reasons Why Hiring a Professional Printing Service Is a Smart Idea

As a brand or business, you want to make sure that you’re taking advantage of standing out amongst key competitors, not only by producing high quality products and/or services, but also presenting exceptional marketing elements such as professional-looking business cards, signages, brochures and advertisements.

Some businesses don’t realize that printing can actually cost more money, time, energy and unwanted stress, which is all wasted if it’s not produced correctly and in the highest quality. Hiring a professional printing service may just be the solution to ensuring that a professional design is portrayed, reflecting the business and ultimately enhancing the chances of making great first impressions!

Let’s have a look at 5 reasons why hiring a professional printing service may just be the smartest idea you’ll ever make!

Top Quality

Despite the fact that printers are cheaper and more affordable than ever, it’s still extremely difficult to achieve truly professional results with any measure of consistency. Professional printing services have a team that focuses on every aspect of print (both pre and post-print).

By hiring a professional printing service, you’re allowing experts to consult with you, providing you with the best advice and recommendations for your requested work. This will ensure that your brand will stand out from its competitors, guaranteeing that your colours are consistent, texts, images and layouts are all visually appealing, and printed using quality materials.

Save Money

By the time you calculate the amount spent on ink cartridges, regular maintenance and other expenses relating to graphic design and in-house print jobs, you might realise that you can actually save money by passing off your print projects to a professional. Printing services will take care of all of your printing needs in a single transaction, which will cover expenses such as maintenance and materials. In addition to that, your business will be guaranteed  a high quality standard of work.

Save Time

As they say, “time is money”. The time spent on doing your own printing can be utilized on other aspects of your business. By handing off all your printing jobs to a printing company, you won’t have to do it yourself. Say goodbye to tricky printing procedures and constantly calling maintenance workers. Print professionals will look after your business’ needs in a professional, quick and efficient manner.

Better Options

Printing companies will provide you with a versatile array of services. From consultations with graphic designers to printing jobs for elements such as business cards, signages, brochures and advertisements, you won’t be limited to A3 or A4 sized paper or any other “convenient” materials found in local stores.

With better options comes better quality, as print professionals will have a team full of experts who are highly knowledgeable in various aspects of the production process. In addition to that, printing companies will also have the latest machinery capable of achieving higher levels of detail. Hiring professionals will not only ensure that your work is well executed, but will also provide you with limitless options!

Less Stress

There is nothing better than stressing less, especially when you’re unsure on how to accurately print crucial elements. The initial investment you put into brand new printing machines is never just a “one-off” transaction. Printers are prone to constant errors and jamming, which often leads to recurring maintenance and repairs. By entrusting all your printing to an expert (external of the company), you will save yourself and your business the stress of having to worry about unfinished and poorly executed jobs. 

Interested in outsourcing your printing to professionals? Direct Mail Solutions can help you with your printing needs. Contact us on 1800 70 6245 today!

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