Leverage your Business with Print Solutions

Print media is still one of the most basic, cost efficient, and effective marketing solutions any business can opt to use for their campaigns. The power of print is alive and kicking. With the right planning, the right campaign, and the right print solutions, you can experience great results with brochures and other print materials.

Reasons Why Print is Important in Marketing

 A lot has been said why digital will eventually kill print in the future. That started a decade or more ago. Today, print media is alive and it is still a great marketing tool for a variety of reasons.

People Trust Print

According to a study from Yellow Social Media Report 2018, 73% of Australians trust traditional sources of information which includes print. This is a stark contrast to only 16% from social media.
What this means is that print solutions essentially provide more credibility to the information you are providing your target customers. And the more they trust your brand, the more they will be open to converting to the product or service you are selling.

Print is Interactive

One of the best reasons to use print solutions is the creativity and interactivity of the materials. The tangibility of these materials ignites the senses in a way that online and digital solutions simply don’t.
Global averages show that people skim through websites at around 15 seconds per visit. Consumers on the other hand spend 43 minutes on average reading magazines.

There is more Opportunity

With more and more companies investing their time and money on digital marketing, the door is wide open for you to take over the other side. While digital does have its advantages, having less competitors in print can be a game changer. Consumer mailboxes aren’t filled with as much brochures as before so your exposure can be maximised today.

Types of Print Solutions

 Now, if you have decided to go with print solutions as a way to market your products and services, the next choice is which ones you’d actually take. We offer several different solutions to fit your company’s needs.

Direct Mail

When it comes to direct mail, no job is too big or too small for our team. We have the latest equipment and knowledge to print, pack, and post all your direct mail. We offer local, national, and international solutions to fit your needs.

Bulk Mail

 Need to send your new brochure to hundreds of people via post? Don’t worry! Our bulk mailing service can handle all shapes and sizes when it comes to sending out to multiple addresses. We can ensure that your bul mail is printed, then personalised, packaged properly, and delivered exactly where they should be on time.

Flyers & Leaflets

 One of the most popular print solutions, flyers and leaflet distribution is a cost-effective marketing channel that allows you to generate instant response from your target market. We can help you develop and print the flyer that best represents what you can offer your customers. We will then help organise a campaign to distribute this to your target audience.

At Direct Mail Solutions, we offer these and more print solutions. We have over 15 years’ experience in developing print marketing campaigns. And we are 100% Australian-owned company.

If you need any print solution such as brochures, pamphlets, or distribution, do not hesitate to contact us for Direct Mail Marketing or call 1800 70 6245 to get a quote.

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How to Dominate Your Local Market with Direct Mail Marketing

Diversified marketing is the key to maximum exposure. Engaging your customers through multiple channels guarantees an improvement in your response rate. Direct mail is a proven way to reaching your targeted audience through a well-thought-out direct response marketing strategy. 

Here’s our list of the best practices that will help you dominate your local market with direct mail:

Get Personal

There is no shortcut to winning the affection and appreciation of your customers. Each of your customers would like to be treated specially. Crafting a personalised content directed to offering solutions to their needs and problems will make them feel valued and heard.

Personalising your content for your recipient includes, getting their names right on the mail. Providing a more localised information, say an information to the nearest store in their district or even creating a special coupon or offer out of special occasions or for a demographics, like giving a 30% discount for the mom on Mother’s Day or giving away free-sportswear shirt for the upcoming local event in your store to your patrons.

Data Accuracy Matters

Direct mail relies on proper timing.  The right people must receive your offer at the right time and in the right place. Data accuracy affects your campaign to a great extent. Reliable data gives you accurate information on what your target audience needs. An up-to-date database is vital in every direct mail campaign for the simple reason that you cannot craft a personalised content if you do not have a useful, reliable data to base your offer from. It’s like sending a 70% discount on lawn mowing products or service to occupants of an apartment complex.

Your marketing offers in whatever platform or channel it is delivered, should be able to fill a need for your target market.

Choose the Right Medium

Choosing the right medium is as important as the message you want to convey.  If you have reliable data, this will help you identify if your customer is most likely to respond to a postcard, brochure or flyer.  Given that you have a better understanding of their current circumstances you are most likely to plan out a content that will best be utilised within their comfort.  An example of this would be, sending a postcard or a greeting card too busy mom. Most household runners do not have time to sit down and browse over a brochure. In the same manner, you cannot send a postcard to a geek, who values update on what’s the next best thing in computer hardware.

Free Flow of Information

Direct mail marketing is successful because some still like the feel of paper in their hand. A personalised flyer or brochure is appreciated more than a tweet or an email message. A customer is most likely to spend more time skimming pages of your brochure than paying attention to your tweet. Not to mention they can keep a copy handy and browse through it when they can. Include all the information you need to for your customer to initiate the action.

Integrate with Other Channels 

It is wise to diversify your channels to keep your target audience alerted of potential offers from you.  Say, for example; you can send your mailing list a short advisory email to keep an eye out for the latest offer or news about your services in their mail. There may be a loyal patron who keeps an eye for special offers from your business. Make sure to utilise all the channels that you have.

Consistency and persistence pay off in any form of marketing.  Make sure to align your direct mail campaign with all other platforms and channels to ensure maximum exposure and response.

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How GDPR Affects Direct Mail?

General data protection regulation (GDPR) is the European privacy law which was implemented on 25th May 2018.

What does GDPR mean and how it affects direct mail?

Understanding of GDPR

It is a new regulation relating to European privacy laws and aims to provide controls to individuals over their personal data. This regulation obliges firms to protect personal data and privacy within the EU member countries.

The motive behind this regulation is to strengthen the individual rights of people and transparency of personal data stored within a company. GDPR provides full control to consumers over their personal data and how their data is collected and used.

Personal data is, “Any information relating to an identifiable person who can be directly or indirectly identified, in particular by reference to an identifier. This definition provides for a range of personal identifiers including name, identification number, location data or online identifier.” as explained by The Information Commissioner’s Office (ICO).

GDPR and Digital Marketing

As you can see that GDPR is more concerned with the personal data and email marketing or digital marketing is most likely to be affected. GDPR and Direct mail marketing

The implementation of GDPR will contribute into the rise of direct mail as this form of marketing is allowed by GDPR and is a great alternative to the digital marketing.

Did you know: On average, people keep their posts for 38 days.

Here are some points showing how GDPR rules can affect direct mail:

1. It contributes to the increased use of direct mail.
2. Challenges of data collection and how it is being used.
3. Companies should record and document all reports showing a detail regarding a consumer’s consent. 
4. A company must ensure that all their customers are provided with information on how they can remove their consent and share details on how to do it.
5. A piece of mail must be of legitimate interest to a customer and the company.
6. Transparency should be maintained on how you are going to use using their collected data.

40% of consumers try out new businesses after receiving direct mail.

Meet the terms of GDPR with our Direct Mail Services

GDPR regulations can assist you to build trust and form firm relationships when you adopt a direct mail marketing strategy.

Direct Mail Solutions is your one-stop for direct marketing and printing solutions in Dandenong. We aim to help you stay compliant with GDPR regulations. so that you can use our services with confidence.

There has never been a better time to use direct mail marketing than this GDPR lead time.
To learn more, contact us today for a free comprehensive quote on 1800 700 6245 or visit https://bit.ly/2NFwNIJ.

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