Why Direct Dail is The Best Way to Reach Out to Customers

Over the past couple of years, the Internet and online technology have had a huge effect on how we connect with each other. Whether that is communicating with people, shopping, banking or being entertained, the shift to online platforms has changed the way we do things.

Many businesses have moved online to limit the amount of paper-based communications, mainly for immediacy and convenience. However, there are online technology drawbacks to consider. For instance, connecting to customers online can be way more complicated than you first thought. Banner ads and sponsored posts that pop up on your device can be easily ignored. There are even apps out there designed to block these communications completely. What about contacting your existing customer base? Usually, this outreach gets lost in the daily email inbox or hidden in spam filters. The customer isn’t able to take action if they aren’t seeing your business offer.

“A real thank you does not come by e-mail. They come in the mail in an envelope. And what comes out of an envelope is a beautiful thing to touch and to handle and to pass around for everyone to read.”

-Letitia Baldrige
Read more at: https://www.brainyquote.com/quotes/letitia_baldrige_742071?src=t_mail

Digital Vs Mail Facts

This is where direct mail comes in handy. This marketing technique is targeted toward customers you want to reach. A direct mailing service will be able to help you with sourcing the right customer database. Here are some other facts to consider:

• Ability to reach customers. Direct mail reaches customers physically and emotionally. Customers touch, open, read and act on the marketing material or business offer. According to Roy Morgan Research, almost 70% of Australians aged 14 plus read an addressed letter during the week. Receiving mail with your name on it is a pleasure; it’s that extra touch that feels unique.
  
• Value and urgency. For example, receiving your credit card bill in the mailbox. You can see your purchases on a piece of paper, add notes, display it somewhere in your home to remind you, file it for later, etc. comparatively, people who receive their bills by email can easily forget to pay due to not having it printed out in front of them.
  
• Furthermore, you don’t have to rely on complicated passwords or Internet connection to carry out tasks. This sense of urgency works well for a restaurant or food business, where your customers can receive your menu in the mail and display it on the refrigerator.  In this way, there is less clutter and less competition to worry about in direct mail advertising.
  
• Greater security. Compared to the Internet and online technology, mail statements are way more secure. It is less common nowadays for someone to go through your mail to get your personal information, whereas they can try to access your computer or smartphone. Mail can be shredded or torn up and thrown in the garbage. Marketing Research indicates that 76% of Internet users trust the ads that arrive via their letterbox. This indicates that a strong majority of people trust direct mail as a credible source of advertising. 

Conclusion

While online is easy and immediate, direct mail gets seen. The best approach is to use both communication methods in tandem. For instance, printing your website URL on a paper bill or a direct mail piece. A direct mailing service is a convenient way to have your direct mail delivered on time to your clients.

Direct Mail Solutions is a virtual one-stop printing shop and direct mail service in Melbourne. Our Customer Service team will help you to decide which options best suit your business. Contact us today for a free comprehensive quote on 1800 700 6245 or visit https://bit.ly/2CXfXmx

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Dangers of Bulk Mailing and How to Avoid Them

Just imagine you are receiving all of these spam email messages because you had either visited a website or clicked on a link. Most people will agree that they leave their spam emails unopened or move them to trash.

While most users agree with the nuisance of receiving spam mail, many may not consider the danger of sending mail to a large number of addresses. That being said, it is possible to send mass mailings without being classed as “junk” mail.

Here we have summarised four common dangers of bulk mailing for your business and how to avoid them.

1. It can have a negative impact on your brand reputation. 

Bulk mailing that is too frequent can be something that can negatively affect your brand’s reputation within a community. It can be viewed as wasting resources, or just downright annoying for certain households to receive mailers each week. To avoid this possibility, it’s crucial to balance the benefits of new prospects with the negative reactions of some households, in order to get the timing right for bulk mailing.

2. Bulk mail could be sent to inactive addresses.

There are post office boxes and addresses that are basically inactive. There could be reasons for nobody living at the address due to the property being abandoned or not picking up the mail frequently enough. To avoid this, your marketing campaigns can exclude known addresses that are abandoned, so that your business isn’t spending money to market to someone that doesn’t exist.

3. There is a lot of competition when it comes to bulk mail. 

Bulk mailing has been used as a marketing tactic for generations. Think about your own mail for a second. There’s a strong chance that you receive bulk mail marketing from your supermarket, other retail outlets, and car dealerships. Adding another mailer into that mix of materials may cause your value proposition to not be read.

4. It can be challenging to communicate the exact value proposition. 

In order to convey the exact value proposition, your text must have the proper tone. Imagine how many people perceive Facebook and Twitter posts as ‘out of context’ due to the wording used. This also happens with bulk mailing campaigns. You and your bulk mailing service can protect your brand’s reputation by making sure wording and phrases have a clear meaning before sending to addresses.

Conclusion

Looking at the dangers of bulk mailing will help your business to protect its reputation. With the right value proposition, it is possible to expand business opportunities within certain demographics. But as with any marketing campaign, there are certain risks that must be balanced as well. These key points can help any business do just that.

Still confused when it comes to bulk mailing campaigns?

The team at Direct Mail Solutions will help you to decide which option best suits your business. Contact us today for a free comprehensive quote on 1800 700 6245 or visit https://bit.ly/2CXfXmx

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