Reach Your Targeted Audience With Direct Mail Data Solutions

Every company advertises to increase the sales of their businesses, however, only advertising is not the solution. The advertisements should reach your target market, attract the target audience and convert them into buyers. The target audiences can be reached through analysing various aspects of the prospect and can be done from the data solutions.

The direct mail data solution assists in reaching your target audience with high accuracy. The company provides flexible solutions that are tailored to your marketing needs providing precise information for efficient and effective reach to your target audience. Here are some key points you need to know in order to reach your targeted audience:

1. Know Your Target Market

Knowing your target market is the foremost important thing to work on before moving ahead with any advertising campaign. The basic demographics such as age, male or female, income level, etc. are important aspects to analyse the preferences of an audience.


In addition to this, the buying behavior, goals and challenges, thoughts on marketing and media messaging, etc., helps to gain more insights of your target audience.

2. Know Your Existing Customers

According to one article from the Harvard Business Review, it is around 5 to 25 times more expensive to acquire new customers than to retain one. Retaining the old customers often proves to be more profitable and increases your ROI.

Retaining existing customers can turn into loyal customers. Word-of-mouth is the powerful form of advertising and can automatically attract new customers without too much effort.

3. Identify New Customers

Who are the potential new customers? This question is important to answer when seeking to expand your market. The right list of prospects can be easily turned into leads. Here are some types of prospects’ lists to consider:

Specialty - Identify customers through their buying behavior. For example, companies that buy more envelopes or the customers that use greeting cards.

Customise - Selecting customer information that meets your requirements such as location, income, age, etc.

Similarity - Prospects having the same behavior as your best customers.

The direct mail data solutions provide you with extensive mailing lists which are segmented by industry and demographics you require.  This allows you to understand your target market and to reach them with a high degree of accuracy. We are able to provide you with the best information from our customized lists and regular daily updates.

Here are some of the data solution services we provide:

• Mailing list rental
• Barcode addressing
• Data processing
• Data entry and repair
• Database maintenance

You can create a highly targeted list of prospects by searching hundreds of products or you can simply choose us and save your time and effort to develop your lists. Moreover, you can know your target audience through us and by direct mail to convert them into your customers. We also provide bulk mail and direct mail marketing services to action lists generated through the data.

For more information regarding Direct Mail Data Solutions to reach your target audience call us at 1800 70 6245 or contact us HERE.

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5 Reasons Why Hiring a Professional Printing Service Is a Smart Idea

As a brand or business, you want to make sure that you’re taking advantage of standing out amongst key competitors, not only by producing high quality products and/or services, but also presenting exceptional marketing elements such as professional-looking business cards, signages, brochures and advertisements.

Some businesses don’t realize that printing can actually cost more money, time, energy and unwanted stress, which is all wasted if it’s not produced correctly and in the highest quality. Hiring a professional printing service may just be the solution to ensuring that a professional design is portrayed, reflecting the business and ultimately enhancing the chances of making great first impressions!

Let’s have a look at 5 reasons why hiring a professional printing service may just be the smartest idea you’ll ever make!

Top Quality

Despite the fact that printers are cheaper and more affordable than ever, it’s still extremely difficult to achieve truly professional results with any measure of consistency. Professional printing services have a team that focuses on every aspect of print (both pre and post-print).

By hiring a professional printing service, you’re allowing experts to consult with you, providing you with the best advice and recommendations for your requested work. This will ensure that your brand will stand out from its competitors, guaranteeing that your colours are consistent, texts, images and layouts are all visually appealing, and printed using quality materials.

Save Money

By the time you calculate the amount spent on ink cartridges, regular maintenance and other expenses relating to graphic design and in-house print jobs, you might realise that you can actually save money by passing off your print projects to a professional. Printing services will take care of all of your printing needs in a single transaction, which will cover expenses such as maintenance and materials. In addition to that, your business will be guaranteed  a high quality standard of work.

Save Time

As they say, “time is money”. The time spent on doing your own printing can be utilized on other aspects of your business. By handing off all your printing jobs to a printing company, you won’t have to do it yourself. Say goodbye to tricky printing procedures and constantly calling maintenance workers. Print professionals will look after your business’ needs in a professional, quick and efficient manner.

Better Options

Printing companies will provide you with a versatile array of services. From consultations with graphic designers to printing jobs for elements such as business cards, signages, brochures and advertisements, you won’t be limited to A3 or A4 sized paper or any other “convenient” materials found in local stores.

With better options comes better quality, as print professionals will have a team full of experts who are highly knowledgeable in various aspects of the production process. In addition to that, printing companies will also have the latest machinery capable of achieving higher levels of detail. Hiring professionals will not only ensure that your work is well executed, but will also provide you with limitless options!

Less Stress

There is nothing better than stressing less, especially when you’re unsure on how to accurately print crucial elements. The initial investment you put into brand new printing machines is never just a “one-off” transaction. Printers are prone to constant errors and jamming, which often leads to recurring maintenance and repairs. By entrusting all your printing to an expert (external of the company), you will save yourself and your business the stress of having to worry about unfinished and poorly executed jobs. 

Interested in outsourcing your printing to professionals? Direct Mail Solutions can help you with your printing needs. Contact us on 1800 70 6245 today!

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